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Fitness Industry Trends Post-Pandemic - Prediction 2023

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Take a look at our predictions for the fitness industry trends in 2023 and stay ahead of the curve.

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Fitness Industry Trends Post-Pandemic - Prediction 2023

The COVID-19 pandemic turned the fitness industry upside down. Recovery began in 2022, and many new fitness industry trends emerged that promise to make 2023 an exciting year.

Predictions for the fitness industry trends in 2023 will have a mix of old trends in new variations and some latest trends backed by new scientific research and technological advancements.

Here is the top ten fitness industry prediction for 2023:

1. Online training is here to stay

The confined life during the pandemic days led to people training virtually. Pre-recorded videos showing exercise moves gained popularity at that time.

Post-pandemic, live online fitness training became a hit. Numerous companies have brought out on-demand online training to impart fitness classes. Soon, it resulted in people taking classes from rockstar trainers from anywhere, breaking down geographical barriers.

The convenience the online training provides is its advantage. Anyone can start a fitness journey right from home.

With fitness companies planning to bring out apps and software to make the online training experience personalized and interactive, the prediction for 2023 is that online training will stay.


HIIT (High-Intensity Interval Training) has been the most popular fitness trend for several years. Short bursts of high-intensity exercises have been known to deliver better results, hence the popularity.

Soon, numerous HIIT formats emerged. Whether the goal is weight loss or body toning, HIIT is now the go-to exercise.

Fitness industry experts believe the HIIT trend will likely continue in 2023. Aiding this belief is the growing number of followers for HIIT trainers on Instagram. A simple hashtag search for HIIT will result in almost 9 million posts.

3. Functional Training

Losing weight and gaining muscle were the most common drives to take up exercising. Yet, lack of time makes it difficult for people to work out. But functional fitness is gaining popularity for its effectiveness in keeping people fit.

Functional fitness involves limited exercise routines to build strength, balance, endurance, and flexibility. They help perform everyday functions better and avoid injury to the body. Simple exercises like squats, planks, step-downs, etc., are part of this fitness regime.

4. Wearable Tech

One of the tremendous drivers of the fitness industry post-pandemic is wearable tech. The ability to track one's vitals and monitor workout effects in real-time is the motivation to buy wearables. Wearable tech has become a significant part of an individual's fitness journey.

With tech companies integrating newer technologies into wearable tech, the future fitness space will see tremendous growth. Apple Watch Ultra is one fine example. The new tech innovations of the watch are pushing the boundaries of fitness to enter the world of the extreme.

5. Senior Fitness - An unlikely post-pandemic trend

Senior fitness is a prediction trend that comes as a surprise. A growing number of older adults are taking fitness classes for better health. Accepting the new reality fitness market has started catering to the latest trend.

Fitness studios and personal trainers are creating special workout regimes for this new class of fitness enthusiasts.

The rise in fitness interest among the senior section of society is due to two reasons. One is the post-pandemic realization of having good health. And two, the availability of more disposable income. And the prediction for 2023 is that more and more older people will follow the trend making it one of the growth drivers for the fitness industry.

6. Group Workouts with renewed enthusiasm

A group workout is exercising with familiar people or people with common ground. Though group workouts have been around for a long time, there is a renewed interest in them after the pandemic. The loneliness of pandemic lockdowns brought out the feeling of belonging to a group.

With group workouts, members motivate each other, share insights, take up challenges together, and have a positive feedback loop. The group will keep the other members from falling behind in their fitness journey.

With the removal of pandemic restrictions across the country, the prediction for 2023 is group workouts will reign supreme.

7. Personal trainers on the rise

One of the fitness industry trends to watch out for in 2023 is the rise of personal trainers. From the dungeons of the gym, personal trainers now appear on big screens and come to our homes and worksites to train us.

Personal training involves assessing the client, setting goals, and training one-on-one. This personal attention to fitness is attracting people to hire personal trainers, and the specialized services that personal trainers provide are an added benefit.

Also, the spurt in the number of people becoming personal trainers and omnichannel availability is driving this trend.

8. Growth of fitness studios

Once closed due to the pandemic, fitness studios return to life after the pandemic. They are growing en masse, and people are showing more interest in working out at fitness studios than a workout in the closed confines of a gym.

A fitness studio provides alternate physical fitness services like yoga, Zumba dance, martial arts, etc., which adds variety to a workout regime.

9. Intermittent Fasting - The new diet trend or lack of it

We've seen Keto and other fad diets trending. They provide a low-calorie alternative to weight loss, but each has its share of misgivings. Some fad diets wean away essential nutrients to reach the body in the name of weight loss.

But, a new science-backed losing weight regime is gaining traction - intermittent fasting. And this fitness trend will likely see more takers in 2023.

Intermittent fasting involves varying the meal schedule to reduce calorie intake. It includes alternate-day fasting, periodic fasting, and time-restricted fasting. Methods include:

  • 5:2 eating pattern
  • Eat-stop-eat method
  • 16:8 method, and others

10. Home Exercise Gyms

Even after the pandemic, many are willing to work out at home. Home exercise gyms were popular during the pandemic, and even after the pandemic, the trend continues. Fitness market experts believe that in 2023, more people will set up home gyms due to online training by talented personal trainers.

Bottom Line

These were some of the top fitness trends we expect to see in 2023. Given that the market size of the fitness industry for 2022 in the United States will reach $36.59 billion from $35.3 billion in 2021, it won't be wrong to state that the fitness industry will see tremendous growth next year.

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