Workout Videos- An Effective Tool for Business Growth
It's no secret that fitness is a big business. According to the IHRSA (International Health, Racquet & Sportsclub Association), the health and fitness industry in the U.S. estimates at around $30 billion and continues to grow by 3-4% every year.
If you're a personal trainer or own a fitness studio, you must use all the tools available to market your business and grow your client base. One of the most effective and popular tools for this is workout videos.
Let’s look at how you can make the most out of fitness videos to grow your business:
Workout Videos As Marketing Tools
While some people may see exercise videos as a way to get new clients, they can also be a great way to build brand awareness and create loyalty among existing customers. They can be a powerful marketing tool for fitness industry growth.
Platforms like YouTube and Instagram provide personal trainers with a way to reach a broad audience at little to no cost. Personal trainers and fitness businesses can showcase their services, demonstrate their expertise, and build rapport with potential clients by posting videos online. And one of the most popular types of content on these platforms is workout videos.
Using videos as a marketing tool, personal trainers and fitness businesses can attract new clients, grow their brands, and boost their bottom lines. Of course, creating good videos takes time and effort. However, the rewards can be well worth it.
Creating Quality Content
1. Keep It Short and Sweet
The Internet is notoriously known for its short attention span.
Did you know?
The average attention span of a human is 20 minutes, but for an online video, it seems to be about 60 seconds only.
With the recent popularity of TikTok and Reels, no one wants to commit to a 30-minute workout, no matter how good it is. Try to keep your videos around 10 minutes or less. This will make them more digestible for viewers and increase their chances of finishing.
2. Make It Visual
People are visual creatures, meaning they're more likely to engage with videos than written content. Making the content visually and aesthetically appealing to your audience is also a necessary point to keep in mind. When creating your workout video, pay special attention to the following:
Try to shoot in natural light if possible or in a well-lit space at the very least. People tend to quickly click off dull and dark videos, whereas bright colors pop up in a well-lit area and hold a viewer's attention for extended periods. Invest in good ring lights if needed.
Use Pattern Interrupts
Include plenty of close-ups and wide shots so viewers can see what's happening. Adding transitions holds consumers' interest. You shouldn't distract viewers from the video's message.
Don't forget about the sound!
Make sure your instructions are clear and audible to your fitness training clients. Add pleasing audio as a background to your workouts to keep your clients engaged.
3. Edit, Edit, Edit
Once you've filmed your video, it's crucial to spend some time editing it before you release it to the public. If you're unfamiliar with video editing software, plenty of tutorials online can walk you through the process step-by-step. This will help ensure that your video is high quality and free of any technical issues.
Promote Your Videos
With so much competition, making your workout video stand out from the crowd can be challenging. However, there are a few key strategies you can use to promote your video and attract the attention of potential viewers.
Identify Your Target Audience
Cater your marketing efforts according to your target audience. What kind of people are you trying to reach with your content? Once you know your target audience, you can more effectively promote your video to them.
Use Social Media Platforms
A well-crafted social media campaign can help generate interest and excitement about your workout video. Spread the word about your video using social media sites like- TikTok, Instagram, and YouTube. Be sure to use relevant hashtags and post engaging content that will capture the attention of your target audience.
Include a Call-to-Action
Tell viewers what you want them to do after watching your workout video. Do you want them to share it with their friends? Subscribe to your channel. Leave a review on YouTube. Whatever it is, make sure your call to action is clear and concise.
By following these tips, you can successfully promote your workout video and attract the attention of potential viewers. You can make your fitness video successful with little effort and creativity.
Fitness Businesses That Have Used Workout Videos Successfully
FitBudd trainer Jani Dittman runs a successful fitness business- FitDitts.
Jani has uploaded countless videos on her social media account and her fitness app for her clients to follow.
FitBudd allows trainers to upload their own videos onto their fitness apps for their personal training clients. Get your customized and personalized branded Website and App (iOS and Android) with FitBudd today.
Another FitBudd trainer who has amassed a vast audience for himself through posting workout videos is Jeremy Sry.
Jeremy has also branched beyond exercise videos and created content to help people improve their lifestyles.
Angie Ward has grown an audience of over 136k on Instagram through educational videos on exercising techniques with or without fitness equipment. She has also amassed an extensive clientele through her social media following.
We are sure you have now understood the value and importance of workout videos and their role in business growth.
Following the tips above, you can create an exercise video to help you grow your fitness business. Remember to keep it short and sweet, make it visual, and spend time editing your video before you release it. If you do all of this, you'll be on your way to success!