Are you still in the dark about what to do when it comes to making fitness marketing strategies for 2022? You are not alone.
The New Year is a great time to start fresh and get your fitness business ready for the year ahead. Marketing efforts are usually one of the toughest tasks for fitness trainers, so we have written this blog that outlines various marketing tips, specifically designed a fitness trainer like you.
So, why wait until January to begin promoting your fitness brand and marketing your fitness business when you can start today?
Marketing Tips To Reach Your Target Audience
The fitness sector is as competitive as any other product or service-based industry when it comes to attracting customers. With so many brands on the market, gaining new clients can be a challenge.
Marketing is an important part of any successful business so it's worth taking some time to learn about what will work best for you!
Here are some easy ways you can leverage to attract your ideal audience:
Create a marketing schedule
What are your goals for the new year? Do you want to grow your clientele? Gain more visibility on social media? Improve your skill set by taking more training sessions and workshops?
Whatever may be your business goal, it's crucial to put together a marketing plan.
Creating a marketing plan is the first step to any successful fitness business.
In order for your idea or product or service to succeed, you need a specific game plan and strategic planning in place so that everything can be tracked from the beginning until the end!
A marketing schedule will help to organize your thoughts and strategies. It will make it easier for you to track the results of your sales and marketing endeavors. It will also give you better visibility on what areas are working, what areas need improvement, and what goals need to be achieved at the end of each month.
Your marketing schedule should have all information at one place - the campaigns you are planning to run, goals of creating more content for your social media handles, digital advertising plans and budget, traditional advertising budget, etc.
Making a marketing plan will make it easier for you to focus on the needs of your business, and will give you clarity on how and when you can engage with current and potential clients.
Thus, this strategy will allow you to take control of your fitness business by mapping out what needs to be done and how much it should cost over the next 12 months.
Bonus tip: You can also document it or show the behind the scenes as a productivity hack.
Engage online through stories
With social media gaining more and more prominence every day, a brand that is not leveraging it's power might suffer.
Getting on a social media platform is free. While you can certainly spend money and run ads, most of your marketing can be done for free.
Some of the top social media platforms that you can use for marketing your fitness business are Facebook and Instagram.
While there are many types of content formats you can resort to, stories are a great example of FOMO Marketing. Because stories disappear after 24 hours, you can use them in multiple ways from casual conversations to offering special discounts.
You can use stories to create that emotional connect with your community. This will help you to stand out from the competition and connect with potential clients at a deeper level.
You can easily promote your coaching services to your audience while keeping your Instagram engagement high. Make sure to include photos of yourself and your work as its the best way to provide your clients and other followers a behind-the-scenes look at your life as a personal trainer.
Bonus tip: Stories are a great way to keep your personal brand top of mind as they appear right at the top of the main feed!
Leverage your client testimonials
Clients are the lifeblood of any personal training or gym business. In order to create an effective marketing strategy, it's important to leverage your client testimonials effectively.
Not only will this help you attract new customers, but it will also help instill trust among potential clients.
Here's how you can get started with collecting and leveraging client testimonials:
1) Start by creating a list of your top clients. This could be on the basis of their results, progress, or overall satisfaction with your services. This way, when a potential customer comes into contact with these individuals it will be easier to convert them into paying customers because of the trust already built between both parties.
2) Next, reach out to them. Ask your valued clients if they would be willing to provide a short testimonial about their experience working with you. You can even offer an incentive for this purpose, such as a free class or a special discount.
3) Post your clients transformation pictures. When marketing yourself as a fitness trainer, it's important to show potential customers what you're capable of. One way to do this is by posting before and after pictures or videos of the people you have helped (of course, with their content!) on social media platforms like Instagram and Facebook. Not only will this help attract new leads, but it can also inspire current members to achieve even better results.
Testimonials can be a powerful tool in marketing your fitness services as it boosts credibility and trust, and helps to create a positive impact on the goodwill of your personal brand, ultimately aiding to drive conversions.
Target relevant audience with an ad campaign
Most marketers find ads as an effective way to reach out to specific demographics.
Facebook ads, Instagram ads, and Google ads are all great platforms to use when creating targeted advertising campaigns. You can even combine this with your social media marketing or email marketing campaigns.
Because you can decide who sees your ad (such as a new customer or someone who is already aware of your brand, people in your locality or from different parts of the world, young people or those belonging to any age, etc.), targeted ads are a powerful resource in paid marketing.
With such ad campaigns you can reach your target audience on different platforms way quicker and attract prospective customers.
Examine your social media handles and website
In this online world, owning a website where people can get knowledge about your business is very crucial. But more than just having a website, it is important to use it efficiently.
A well structured and easy-to-use website helps in grabbing the user's attention and increases the likelihood of establishing trust.
This involves removing any outdated information or images that might be on your site, unobscuring it if it was blocked by adblockers, fixing redirect issues, and working on the overall user experience.
Make sure your website is up to date, the links are functional, and your fitness offerings are clearly advertised on your website for maximum visibility.
Digital marketing tips can be endless and now is the time to take a look at all your social media handles.
Make sure that they are up-to-date as well. Also ensure that each page has an image on it as well as some descriptive text about what type of content you post. This will encourage more people to follow your page and keep up with the content that you publish.
Last, but certainly not least, consider using email marketing. Update your old email list by removing any dead links or contacts who haven’t opened an email in over six months (and try sending them again). It’s okay to send out messages with high frequency if it means getting in contact with new customers. Just make sure that you are sending valuable content (like tips or updates) and not just spam messages about your latest sale or promotion.
Bonus tip: Align all the content on your website, blog, and social media channels with the best SEO (search engine optimization) practices. This means using relevant keywords, hashtags, images, etc.
Get, set, go!
Now that you're prepared to start attracting more customers with these simple five marketing strategies, it's time to be ready for 2022 and take action!
Plan out your marketing flow before the end of the year to start your New Year with a smash.
These marketing tips are vital for your success year-round and especially at the start of a new calendar year.
Don't get left behind. Get moving. It's a competitive market out there, so make sure you're ready.