Training Tips
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How to Get New Personal Training Clients Using Instagram

Written by
Apra Pathak

Instagram is no longer just a photo-sharing app. Businesses have been using the app to attain new clients and leads and now, so can you. Read on to learn how to ensure a steady stream of fitness clients coming in through Instagram.

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How to Get New Personal Training Clients Using Instagram

If you're a personal trainer, you know that one of the most important aspects of your success is always having a steady stream of new clients. And while there are many ways to find new clients, Instagram should be one of your go-to platforms.

Over the years, Instagram has grown beyond just being a photo-sharing platform and has become a definitive resource for business owners.

Instagram can be an excellent tool for building relationships with potential clients and getting them interested in your services. Hence, in this day and age, you must have an account dedicated to your business and brand.

Once you set up an account, the next question that arises is:

How to use Instagram to get new clients?

Optimize Your Feed and Bio to Attract Potential Clients

Instagram is a powerful marketing tool for personal trainers seeking new clients. Optimizing your feed and bio can increase your visibility and attract your target audience.

To optimize your feed, start by choosing a consistent color scheme and aesthetic. It will make your page more visually appealing and easy to navigate. Next, post high-quality photos and videos showcasing your skills and expertise. In addition, use hashtags and captions to make it easier for potential clients to find you.

Your bio is another essential element of your Instagram page. Use it to introduce yourself and explain what you do. Include a call-to-action, such as "DM for training inquiries."

The bio must be short and crisp and should, most importantly, convey- who your business targets.

Post Relevant Content and Build Your Personal Brand

You must post relevant content on your Instagram account to attract clients. But what exactly counts as "relevant" content?

Anything that interests someone looking to get in shape or improve their fitness level is fair game. That could include motivating quotes, photos or videos of you working out, healthy recipes, tips for staying on track, and so forth.

The key is to give potential clients a taste of what it would be like to work with you and show them that you're an expert in your field. With carefully curated content, you can instill confidence in potential clients and convince them that you're the right person to help them achieve their fitness goals.

To assist you with the never-ending supply of relevant content for your Instagram page, we have created a Social Media Content Calendar. Click below to download it for free!

Engage With Your Target Audience

Platforms like Instagram allow you to connect with potential new clients and build your brand. To achieve this, you must be active in the comments, responding to questions, and generally interacting with your followers.

Why is this so important?

Well, first of all, it helps you build relationships with potential clients. But even more importantly, it shows that you're approachable and knowledgeable - two qualities essential for any successful physical trainer. So make sure to take time each day to engage with your audience, and you'll reap the rewards in the short and the long run.

Share Client Testimonials

One way to attract new clients is through word-of-mouth referrals. But you can also use testimonials from happy users to show potential new clients what your training program offers.

You can post client testimonials, "before-and-after" photos, and videos with an Instagram account. And don't forget to ask for permission before using anyone's name or image.

Sharing testimonials from happy clients will show potential new clients that you're the real deal.

Use New Tools Launched by Instagram

Instagram has long been a popular platform for sharing photos and videos, but it has also become an invaluable tool for businesses. With over one billion active users, Instagram offers a vast potential audience for companies of all sizes.

Recently, the platform has launched several features that make it even more helpful for businesses. For example, Instagram allows businesses to promote their products and services with sponsored posts. In addition, companies can use the platform to connect with customers and build relationships. Moreover, with reels- trainers can showcase quick workout sets without giving away essential parts of their program and reach a bigger audience.

Instagram is also rapidly releasing more tools and features to assist business growth on the platform.

Another hot tip- with every new feature published, Instagram incentivizes its use by increasing the reach of the posts. Therefore, it is a win-win situation for users to incorporate tools into their content.

With so many features at their disposal, businesses that use Instagram can achieve their goals more effectively than ever before.

Be Approachable

Personalize your Instagram account by using Instagram stories and showing behind-the-scenes of your daily life. It gives your audience a sense of connection with you. Your target clients may resonate with your content and contact you for your service business. This will happen sooner if you post regularly.

Once your ideal clients see that you are quite approachable and friendly, they will not hesitate in reaching out to you.


If you use it correctly, Instagram can be a powerful tool for getting new clients whether you are just stepping into the field with a new business or have been a player for a long time. By following these tips, you should be able to start attracting your target customers through your account and grow your business.

We hope this post has given you some ideas for scaling your business.

If you need help getting started, join Fitbudd, and we'll help you unleash the full power of the digital world.

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