Building a personal brand online is a great way to get noticed and increase your visibility. But where do you start?
There are a lot of social media platforms out there, but how do you choose which one will help you get the most out of your time?
Here are some ways you can use popular social media platforms to find and engage with clients:
If you’re not taking advantage of Clubhouse for your personal brand, you’re missing out.
Clubhouse is an audio-based social media platform that is gaining popularity off late, and hence it is a great way to brand your fitness business uniquely and effectively. Unlike other social media networks, it is an invitation-only platform and consists of chat rooms that discuss a variety of topics.
Here you can join in on different conversations on different topics where people talk about your niche or fitness in general. The discussions on this platform are not recorded and disappear once they end, so make sure you interact and leave your mark!
You can also interact with fellow trainers as well as fitness enthusiasts looking for creative solutions. Once you get a hang of the platform, you can collaborate with more trainers to host discussions.
Many businesses are increasingly leveraging Instagram to interact, engage, and sell to clients. On Instagram, a smart content strategy can help you boost your fitness business.
But for that, you should focus on two things: aesthetics and numbers. Aesthetics include pictures, videos, reels, stories, and the overall content you create. Numbers are analytics, i.e., the amount of likes, shares, and leads you get.
Sometimes people struggle on Instagram as they prioritize either the qualitative or the quantitative aspect exclusively when one must be focusing on both to leverage the platform to its fullest.
To understand the quantitative aspect, access your insights. Just tap on the bar graph icon in the upper-right corner of the screen when you open your profile. It will give you all the stats which can be used to analyze the performance of your previous posts. To see the stats for an individual post, go to that post and tap ‘View Insights’ in the bottom-left corner.
Insights give you an idea about overall trends, what type of content is working or not working, and your content’s performance which will help you create better content.
Note: You’ll only see insights if you have a business or a creator account.
Bonus tip: Engage with your community regularly through stories, adding informative posts, and trying to connect with people on a personal level through DM’s.
LinkedIn is not just for job seekers or recruiters. It has a lot to offer you!
Get started by creating a LinkedIn profile that lets others know who you are and upload your certifications if you have any to build credibility.
Then you can create a LinkedIn company page for your brand, which allows you to market your services to people all around the globe.
The objective of your company page can be to provide quality content in the form of blogs, posts, presentations, and participate in LinkedIn communities to answer questions of the community.
LinkedIn will give your brand a professional touch and will help you grow your industry connections.
While many of us seek answers on Quora, seldom only do we post answers or use the platform for business.
Question and Answer platforms such as Quora can help you demonstrate your expertise. People from all over the world are looking for answers related to which exercise to follow, which superfood is trending in the market, and so on. By answering such questions, you increase your brand's visibility, establish thought leadership, and get a chance to convert the audience into leads. It will help you build credibility and elevate your personal brand.
You can even join specific groups or make one related to your niche.
Social media is the new marketplace that is free and open to people across the world! It enables you to connect, communicate and interact with your network and other people who share similar interests. It offers a variety of services that can be used to create your personal brand or promote your business. It has no doubt changed the way we communicate, socialize and obtain information.
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