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Building a personal brand online is a great way to get noticed and increase your visibility. But where do you start?
There are a lot of social media platforms out there, but how do you choose which one will help you get the most out of your time?
Here are some ways you can use popular social media platforms to find and engage with clients:
Clubhouse
If you’re not taking advantage of Clubhouse for your personal brand, you’re missing out.
Clubhouse is an audio-based social media platform that is gaining popularity off late, and hence it is a great way to brand your fitness business uniquely and effectively. Unlike other social media networks, it is an invitation-only platform and consists of chat rooms that discuss a variety of topics.
Here you can join in on different conversations on different topics where people talk about your niche or fitness in general. The discussions on this platform are not recorded and disappear once they end, so make sure you interact and leave your mark!
You can also interact with fellow trainers as well as fitness enthusiasts looking for creative solutions. Once you get a hang of the platform, you can collaborate with more trainers to host discussions.
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Many businesses are increasingly leveraging Instagram to interact, engage, and sell to clients. On Instagram, a smart content strategy can help you boost your fitness business.
But for that, you should focus on two things: aesthetics and numbers. Aesthetics include pictures, videos, reels, stories, and the overall content you create. Numbers are analytics, i.e., the amount of likes, shares, and leads you get.
Sometimes people struggle on Instagram as they prioritize either the qualitative or the quantitative aspect exclusively when one must be focusing on both to leverage the platform to its fullest.
To understand the quantitative aspect, access your insights. Just tap on the bar graph icon in the upper-right corner of the screen when you open your profile. It will give you all the stats which can be used to analyze the performance of your previous posts. To see the stats for an individual post, go to that post and tap ‘View Insights’ in the bottom-left corner.
Insights give you an idea about overall trends, what type of content is working or not working, and your content’s performance which will help you create better content.
Note: You’ll only see insights if you have a business or a creator account.
Bonus tip: Engage with your community regularly through stories, adding informative posts, and trying to connect with people on a personal level through DM’s.
Instagram
Many businesses are increasingly leveraging Instagram to interact, engage, and sell to clients. On Instagram, a smart content strategy can help you boost your fitness business.
But for that, you should focus on two things: aesthetics and numbers. Aesthetics include pictures, videos, reels, stories, and the overall content you create. Numbers are analytics, i.e., the amount of likes, shares, and leads you get.
Sometimes people struggle on Instagram as they prioritize either the qualitative or the quantitative aspect exclusively when one must be focusing on both to leverage the platform to its fullest.
To understand the quantitative aspect, access your insights. Just tap on the bar graph icon in the upper-right corner of the screen when you open your profile. It will give you all the stats which can be used to analyze the performance of your previous posts. To see the stats for an individual post, go to that post and tap ‘View Insights’ in the bottom-left corner.
Insights give you an idea about overall trends, what type of content is working or not working, and your content’s performance which will help you create better content.
Note: You’ll only see insights if you have a business or a creator account.
Bonus tip: Engage with your community regularly through stories, adding informative posts, and trying to connect with people on a personal level through DM’s.
LinkedIn profile
LinkedIn is not just for job seekers or recruiters. It has a lot to offer you!
Get started by creating a LinkedIn profile that lets others know who you are and upload your certifications if you have any to build credibility.
Then you can create a LinkedIn company page for your brand, which allows you to market your services to people all around the globe.
The objective of your company page can be to provide quality content in the form of blogs, posts, presentations, and participate in LinkedIn communities to answer questions of the community.
LinkedIn will give your brand a professional touch and will help you grow your industry connections.
Quora
While many of us seek answers on Quora, seldom only do we post answers or use the platform for business.
Question and Answer platforms such as Quora can help you demonstrate your expertise. People from all over the world are looking for answers related to which exercise to follow, which superfood is trending in the market, and so on. By answering such questions, you increase your brand's visibility, establish thought leadership, and get a chance to convert the audience into leads. It will help you build credibility and elevate your personal brand.
You can even join specific groups or make one related to your niche.
Conclusion
Social media is the new marketplace that is free and open to people across the world! It enables you to connect, communicate and interact with your network and other people who share similar interests. It offers a variety of services that can be used to create your personal brand or promote your business. It has no doubt changed the way we communicate, socialize and obtain information.
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Meet the author
Chayan Garg
Empowering coaches and trainers to thrive, FitBudd is the ultimate personal training software for accelerated business growth.
An SEO content writer at FitBudd, crafts powerful, search-optimized content that helps fitness coaches get discovered, grow their brand, and attract more clients online.
Meet Apra Pathak, a social media virtuoso and expert blogger dedicated to helping personal trainers thrive digitally.
With a passion for digital strategy and a keen eye for engagement, Aishwarya Mehra is your partner in turning clicks into clients and likes into loyal followers.
A versatile writer with a keen eye for detail, specializing in creating engaging content for diverse industries.
Empowering coaches and trainers to thrive, FitBudd is the ultimate personal training software for accelerated business growth.
An SEO specialist and copywriting expert, Ankit Uniyal crafts content that boosts visibility, engagement, and growth.
Saumya Mittal, visionary CEO of FitBudd, combines a passion for fitness and technology to lead the revolution in personal training software.
Kinshuk Snehi, FitBudd's digital maestro, weaves marketing magic and leverages his deep understanding of FitBudd to empower personal trainers.
Kanika Verma, the product manager at FitBudd, has helped craft countless features that have assisted coaches across the globe with a more efficient coaching experience.
Tanya Sharma is a logo design virtuoso, renowned for her ability to distill brand essence into visually striking, unforgettable logos that redefine brand identity.
Niharika Sonavane, a visionary graphic designer, crafts compelling brand identities that seamlessly blend innovation with timeless aesthetics, leaving a lasting mark in the world of design.
With expertise in paid ads and performance marketing, Elesh Patel is your go-to strategist for turning clicks into conversions and ad spend into ROI.
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