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Building a personal brand online is a great way to get noticed and increase your visibility. But where do you start?
There are a lot of social media platforms out there, but how do you choose which one will help you get the most out of your time?
Here are some ways you can use popular social media platforms to find and engage with clients:
Clubhouse
If you’re not taking advantage of Clubhouse for your personal brand, you’re missing out.
Clubhouse is an audio-based social media platform that is gaining popularity off late, and hence it is a great way to brand your fitness business uniquely and effectively. Unlike other social media networks, it is an invitation-only platform and consists of chat rooms that discuss a variety of topics.
Here you can join in on different conversations on different topics where people talk about your niche or fitness in general. The discussions on this platform are not recorded and disappear once they end, so make sure you interact and leave your mark!
You can also interact with fellow trainers as well as fitness enthusiasts looking for creative solutions. Once you get a hang of the platform, you can collaborate with more trainers to host discussions.
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Many businesses are increasingly leveraging Instagram to interact, engage, and sell to clients. On Instagram, a smart content strategy can help you boost your fitness business.
But for that, you should focus on two things: aesthetics and numbers. Aesthetics include pictures, videos, reels, stories, and the overall content you create. Numbers are analytics, i.e., the amount of likes, shares, and leads you get.
Sometimes people struggle on Instagram as they prioritize either the qualitative or the quantitative aspect exclusively when one must be focusing on both to leverage the platform to its fullest.
To understand the quantitative aspect, access your insights. Just tap on the bar graph icon in the upper-right corner of the screen when you open your profile. It will give you all the stats which can be used to analyze the performance of your previous posts. To see the stats for an individual post, go to that post and tap ‘View Insights’ in the bottom-left corner.
Insights give you an idea about overall trends, what type of content is working or not working, and your content’s performance which will help you create better content.
Note: You’ll only see insights if you have a business or a creator account.
Bonus tip: Engage with your community regularly through stories, adding informative posts, and trying to connect with people on a personal level through DM’s.
Instagram
Many businesses are increasingly leveraging Instagram to interact, engage, and sell to clients. On Instagram, a smart content strategy can help you boost your fitness business.
But for that, you should focus on two things: aesthetics and numbers. Aesthetics include pictures, videos, reels, stories, and the overall content you create. Numbers are analytics, i.e., the amount of likes, shares, and leads you get.
Sometimes people struggle on Instagram as they prioritize either the qualitative or the quantitative aspect exclusively when one must be focusing on both to leverage the platform to its fullest.
To understand the quantitative aspect, access your insights. Just tap on the bar graph icon in the upper-right corner of the screen when you open your profile. It will give you all the stats which can be used to analyze the performance of your previous posts. To see the stats for an individual post, go to that post and tap ‘View Insights’ in the bottom-left corner.
Insights give you an idea about overall trends, what type of content is working or not working, and your content’s performance which will help you create better content.
Note: You’ll only see insights if you have a business or a creator account.
Bonus tip: Engage with your community regularly through stories, adding informative posts, and trying to connect with people on a personal level through DM’s.
LinkedIn profile
LinkedIn is not just for job seekers or recruiters. It has a lot to offer you!
Get started by creating a LinkedIn profile that lets others know who you are and upload your certifications if you have any to build credibility.
Then you can create a LinkedIn company page for your brand, which allows you to market your services to people all around the globe.
The objective of your company page can be to provide quality content in the form of blogs, posts, presentations, and participate in LinkedIn communities to answer questions of the community.
LinkedIn will give your brand a professional touch and will help you grow your industry connections.
Quora
While many of us seek answers on Quora, seldom only do we post answers or use the platform for business.
Question and Answer platforms such as Quora can help you demonstrate your expertise. People from all over the world are looking for answers related to which exercise to follow, which superfood is trending in the market, and so on. By answering such questions, you increase your brand's visibility, establish thought leadership, and get a chance to convert the audience into leads. It will help you build credibility and elevate your personal brand.
You can even join specific groups or make one related to your niche.
To strengthen your online presence even further, use tools that make your brand look professional and scalable. Platforms like personal training software from FitBudd help you launch your own branded app and website, manage clients seamlessly, and connect your social media audience to personalized training experiences all under one platform.
Conclusion
Social media is the new marketplace that is free and open to people across the world! It enables you to connect, communicate and interact with your network and other people who share similar interests. It offers a variety of services that can be used to create your personal brand or promote your business. It has no doubt changed the way we communicate, socialize and obtain information.
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Meet the author
Chayan Garg
Empowering coaches and trainers to thrive, FitBudd is the ultimate personal training software for accelerated business growth.
Frequently Asked Questions
Yangzey Sherpa leads content strategy at FitBudd, overseeing content planning and execution across fitness-focused digital channels. With over five years of experience in SEO and content, she works closely with the fitness industry to ensure content aligns with the needs of coaches, trainers, and gym owners. Her role keeps her deeply connected to fitness business workflows, coaching models, and how professionals use digital platforms to grow.
Apra Pathak has worked closely within the fitness niche for several years, supporting personal trainers and fitness coaches through content and digital marketing initiatives. Her experience centers on understanding how fitness professionals build visibility, communicate value, and engage clients online. Through sustained involvement with fitness-focused platforms and audiences, she has developed a strong understanding of the digital needs and growth challenges faced by modern fitness businesses.
Aishwarya Mehra has been actively involved in fitness-focused digital marketing, working closely with brands and platforms that serve coaches, trainers, and fitness businesses. Her experience spans engagement-driven strategies designed specifically for fitness audiences. Through ongoing exposure to fitness campaigns and communities, she remains closely aligned with how fitness professionals attract, convert, and retain clients in digital environments.
Suchandra Das has contributed content within the fitness niche, working on resources designed for coaches, trainers, and fitness business owners. Her experience involves supporting fitness-related topics with clear, structured, and accessible content. Through consistent involvement with fitness-focused platforms, she has developed familiarity with coaching workflows, client communication, and the informational needs of fitness professionals.
FitBudd is a fitness technology platform built exclusively for coaches, personal trainers, gym owners, and fitness professionals. The platform supports fitness businesses through branded apps, white-labeled solutions, and websites designed around real coaching and training workflows. FitBudd works closely with the global fitness community, maintaining deep, ongoing involvement in the fitness industry.
Ankit Uniyal has worked extensively with fitness-focused content, supporting platforms that cater to personal trainers, gym owners, and fitness professionals. His experience includes optimizing and structuring content around fitness-related search behavior and user intent. Through continued involvement in the fitness niche, he has gained a strong understanding of how trainers and coaches build discoverability and authority online.
Saumya Mittal is the Co-Founder and CEO of FitBudd. Since 2021, she has been actively engaged in the fitness technology sector, collaborating with global fitness companies to foster digital growth and scalable operations. With over a decade of experience leading high-impact projects in engineering and operations, Saumya has a strong background in developing reliable and scalable systems. Through FitBudd, she is dedicated to addressing the evolving needs of fitness professionals worldwide.
Kinshuk Snehi has been closely involved in the fitness space for over four years. Through his work at FitBudd, he has contributed to shaping how fitness professionals build their online presence, attract clients, and scale sustainable coaching businesses. Deeply interested in the intersection of fitness, technology, and growth, Kinshuk brings a hands-on understanding of the challenges faced by modern trainers. His passion lies in building systems and strategies that support long-term consistency, both in fitness journeys and business growth.
Kanika Verma has been closely involved in building solutions for the fitness industry, working with platforms used by coaches and trainers globally. Her experience includes direct exposure to fitness coaching workflows and operational needs. Through sustained involvement in fitness-focused product development, she has developed a strong understanding of how fitness professionals manage clients, programs, and daily operations.
Tanya Sharma has worked on branding initiatives within the fitness niche, supporting fitness platforms and businesses with visual identity design. Her experience includes creating brand systems used by coaches, trainers, and fitness-focused products. Through ongoing involvement in fitness-related design projects, she remains closely connected to how fitness brands communicate trust and professionalism.
Niharika Sonavane has contributed to visual design projects within the fitness industry, supporting platforms and brands serving fitness professionals. Her experience spans creating digital assets used across fitness apps, websites, and marketing materials. Through continued work in the fitness niche, she remains closely aligned with the visual communication needs of coaches and fitness businesses.
Elesh Patel has worked extensively on marketing initiatives within the fitness niche, managing paid campaigns for fitness-focused products and services. His experience includes supporting platforms that target personal trainers, gym owners, and fitness creators. Through long-term involvement in fitness marketing, he remains closely connected to how fitness professionals discover and adopt digital tools.
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