3. Host a Giveaway or Contest

One of the best ways to welcome new clients into your gym is by hosting giveaways and contests. Nothing sparks interest and excitement more than competition and freebies.

These giveaways could be anything related to fitness, like shakers, headphones, exercise mats, and much more. These items will boost the clients' morale and make them want to hit the gym regularly.

Other than giveaways, contests are a great way of making clients feel welcomed. Some of the contests you can organize at your gym are squat challenges, push-up challenges, pull-up challenges, etc. You are good if the competition is healthy and fair and there is a little something for the winner [it does not have to be a material thing].

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4. Run a Transformation Photo Contest

It is an excellent way to make the hesitant new client feel welcome and motivate them. We all have seen transformation pictures on social media about people going from unfit to fit and have admired the people in the photos for their hard work.

You could make a contest out of it with your new clients. The person who achieves the best, healthy results in the shortest time wins. They will work harder to compete if they know it is a contest. Remember, this contest is just for fun, and you should always make your clients feel that even the slightest progress is a step in the right direction.

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5. Provide Free Nutritional Planning or a Meal Plan

As we discussed, people love freebies more than anything. The free thing they are given often makes them feel guilty about not using them. The same goes here.

If you provide freebies with free nutritional planning or a basic meal plan, they will want to implement that diet into their lives because of their determination or guilt. This will also make them feel welcome in the studio. You can send this plan to them as a new client welcome email.

6. Go for Quality Over Quantity

Most studio runners forget that having everything all at once does not portray that they are the best studio. Just because they have a lot of equipment does not guarantee their spot on the top list. At best, it only shows that they are trying too hard to get noticed.

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Instead, studio owners should focus more on the quality of the equipment instead of the quantity. Running after quantity would only affect the quality negatively.

Plus, having a lot of equipment will intimidate a new fitness enthusiast. So focus on quality, fine-tune your equipment regularly, and provide your new clients with quality gear.

7. Create a Course

Most new clients will feel excluded and unwelcome in your already established client circle. This will, in turn, make them reluctant to draw any attention to themselves, and unless you do something about it, it will stay the same.

From your side, you can extend your support by creating a course specifically for beginners. This course should start with an introduction and then move ahead at a gradual pace adapting to the needs and limits of the clients.

8. Throw studio anniversary parties

Get-togethers and parties are the best way to connect for a reason. They provide a space outside of the normal routine with food and drinks. It's the best way; since everyone is in a great mood to party and have fun.

You could do the same for your studio by throwing studio anniversary parties to give everyone a fair chance to get along with the rest of the members. The new clients will feel welcomed into the club once they get the invitation to the party. And the old ones will get a way to celebrate all their hard work.

9. Free Training Day

Another great way of welcoming new clients if you are not down for offering free 7-day gym passes to all potential clients is by giving them one free training day.

This way, the clients will feel more comfortable getting the membership once they know what they are getting into and what they will get out of it. If they trust you, it means they already feel welcome. You can also use this marketing strategy to lure clients into joining your gym.

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