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Virtual fitness challenges are an excellent way to strengthen customer relationships while also expanding your fitness business. It assists in motivating your clients because everyone in the group works toward the same objective and supports one another.
Step 1: Determine The Objective
Before you begin your online fitness challenge in online personal trainer app, make sure you have a clear aim in mind. Why do you want to host an online fitness challenge? Do you want to grow your email list, enhance the amount of time your clients spend with you, or do anything else?
Whatever you want to accomplish, it’s important to plan ahead of time so that you can structure your challenge correctly.
Step 2: Know What Your Clients Want
It's time to delve deeper into what your clients desire now that you've defined your goals and the reasons for creating a fitness challenge.
Your clients may have a specific problem they want to be handled, or they may simply want to get in a quick workout during the day. They may be trying to stay active at home, or they may simply want to grow muscle or lose weight.
Whether it's an Instagram-focused plank challenge or a general weight loss program, the idea is to identify your client's pain points and then devise fitness challenges that will assist them in achieving their objectives.
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Try for FREEStep 3: Plan Your Content Assets
You're ready to plan the content now that you know your goal and have identified the client's pain points and fitness goals.
When it comes to content, there are many options, but the best material will be determined by what your personal brand stands for and what your clients expect.
Here are some ideas around which you can create your content:
- Workout journal or calendar
- Equipment shopping list
- Fun and unique meal plans
- Pre-recorded videos
- Ask me anything sessions
- Blogs and exercise videos
- Podcast links
- Healthy habits
- Top events or webinars
- Benefits of certain foods
Step 4: Choose The Right Platform For The Online Fitness Challenge
The platform you'll use to offer your challenge is entirely based on your resources and the social media platform where your personal brand is active. Instagram, Facebook, Youtube, and Clubhouse are some examples.
If you are unable to record video content, for example, you may create a private Facebook community and post daily to keep your clients involved and excited about the challenge. For live streaming, you can use apps like Facebook Live, IGTV, or Youtube Live.
Step 5: Make A Short Video And Use It For Marketing
After you've figured everything out, shooting a short video in which you briefly describe your challenge is a terrific approach to sell it.
The video can also feature a preview of the workouts you've created as well as the instructions on how to join the challenge. It's important to promote the challenge on your social media platforms or even through Facebook or Google ads.
Bonus tip: Use email marketing to spread the word about the challenge. You may send emails to your clients with an attractive template that includes all of the challenge specifics along with a CTA button to register. This is a great technique to sell your challenge, and it may be quite effective.
Also Read: Mastering the Art of Email Marketing: Your Guide to Avoiding the Spam Folder
Here are some ideas to market virtual fitness challenges:
- Share posts on your socials
- Paid ads on Google, Facebook, Instagram, and Youtube
- Host Facebook and IG Live
- Use Instagram Stories to engage
- Include a link on your landing page
Bonus tip: Include sign-up links: Make sure that you include sign-up links in all your content which you post from now on and talk about your upcoming fitness challenge.
Step 6: Take Your Fitness Program Live
You're finally ready to start enrolling participants in your fitness challenge. Use Instagram Live or Facebook Live to spread the word about the event and get your clients excited. Don't forget to provide a start date and end date just so your clients have a clear idea of when the event will be, and they don't forget to register. After you've gotten all your sign-ups, you can commence your fitness challenge and just have fun!
Step 7: Celebrate Your Success
When your clients have completed your fitness challenge, it's time to celebrate your and their accomplishments.
You can arrange an offline event or even a virtual celebration. You can also offer special discounts, coupons, or freebies to the participants. This will leave a lasting imprint on them, promote long-term connections, and motivate them to continue their fitness journey and take up more challenges.
Have a safe and happy holiday season!
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Meet the author
Chayan Garg
Empowering coaches and trainers to thrive, FitBudd is the ultimate personal training software for accelerated business growth.
Frequently Asked Questions
Yangzey Sherpa leads content strategy at FitBudd, overseeing content planning and execution across fitness-focused digital channels. With over five years of experience in SEO and content, she works closely with the fitness industry to ensure content aligns with the needs of coaches, trainers, and gym owners. Her role keeps her deeply connected to fitness business workflows, coaching models, and how professionals use digital platforms to grow.
Apra Pathak has worked closely within the fitness niche for several years, supporting personal trainers and fitness coaches through content and digital marketing initiatives. Her experience centers on understanding how fitness professionals build visibility, communicate value, and engage clients online. Through sustained involvement with fitness-focused platforms and audiences, she has developed a strong understanding of the digital needs and growth challenges faced by modern fitness businesses.
Aishwarya Mehra has been actively involved in fitness-focused digital marketing, working closely with brands and platforms that serve coaches, trainers, and fitness businesses. Her experience spans engagement-driven strategies designed specifically for fitness audiences. Through ongoing exposure to fitness campaigns and communities, she remains closely aligned with how fitness professionals attract, convert, and retain clients in digital environments.
Suchandra Das has contributed content within the fitness niche, working on resources designed for coaches, trainers, and fitness business owners. Her experience involves supporting fitness-related topics with clear, structured, and accessible content. Through consistent involvement with fitness-focused platforms, she has developed familiarity with coaching workflows, client communication, and the informational needs of fitness professionals.
FitBudd is a fitness technology platform built exclusively for coaches, personal trainers, gym owners, and fitness professionals. The platform supports fitness businesses through branded apps, white-labeled solutions, and websites designed around real coaching and training workflows. FitBudd works closely with the global fitness community, maintaining deep, ongoing involvement in the fitness industry.
Ankit Uniyal has worked extensively with fitness-focused content, supporting platforms that cater to personal trainers, gym owners, and fitness professionals. His experience includes optimizing and structuring content around fitness-related search behavior and user intent. Through continued involvement in the fitness niche, he has gained a strong understanding of how trainers and coaches build discoverability and authority online.
Saumya Mittal is the Co-Founder and CEO of FitBudd. Since 2021, she has been actively engaged in the fitness technology sector, collaborating with global fitness companies to foster digital growth and scalable operations. With over a decade of experience leading high-impact projects in engineering and operations, Saumya has a strong background in developing reliable and scalable systems. Through FitBudd, she is dedicated to addressing the evolving needs of fitness professionals worldwide.
Kinshuk Snehi has been closely involved in the fitness space for over four years. Through his work at FitBudd, he has contributed to shaping how fitness professionals build their online presence, attract clients, and scale sustainable coaching businesses. Deeply interested in the intersection of fitness, technology, and growth, Kinshuk brings a hands-on understanding of the challenges faced by modern trainers. His passion lies in building systems and strategies that support long-term consistency, both in fitness journeys and business growth.
Kanika Verma has been closely involved in building solutions for the fitness industry, working with platforms used by coaches and trainers globally. Her experience includes direct exposure to fitness coaching workflows and operational needs. Through sustained involvement in fitness-focused product development, she has developed a strong understanding of how fitness professionals manage clients, programs, and daily operations.
Tanya Sharma has worked on branding initiatives within the fitness niche, supporting fitness platforms and businesses with visual identity design. Her experience includes creating brand systems used by coaches, trainers, and fitness-focused products. Through ongoing involvement in fitness-related design projects, she remains closely connected to how fitness brands communicate trust and professionalism.
Niharika Sonavane has contributed to visual design projects within the fitness industry, supporting platforms and brands serving fitness professionals. Her experience spans creating digital assets used across fitness apps, websites, and marketing materials. Through continued work in the fitness niche, she remains closely aligned with the visual communication needs of coaches and fitness businesses.
Elesh Patel has worked extensively on marketing initiatives within the fitness niche, managing paid campaigns for fitness-focused products and services. His experience includes supporting platforms that target personal trainers, gym owners, and fitness creators. Through long-term involvement in fitness marketing, he remains closely connected to how fitness professionals discover and adopt digital tools.
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