We're on a mission to make online personal training genuinely personal — giving every coach, gym, and studio the technology to build a thriving brand, deliver world-class client experiences, and grow without limits.
FitBudd was founded in 2021 with a clear belief: the best coaches in the world shouldn't be held back by bad software. We saw passionate trainers stitching together spreadsheets, payment links, group chats, and PDFs — losing the time and creative energy that should go to their clients.
So we built one place to run the whole business. Workouts and meal plans, progress tracking and habits, video calls and chat, payments and analytics — all under a coach's own brand, on iOS, Android, and the web. Today, FitBudd powers thousands of fitness professionals across more than 100 countries, helping them deliver a more personal experience, at scale.
Two simple ideas guide every product decision, every release, and every conversation we have with a coach.
Make online personal training genuinely personal — by giving every coach the tools to deliver elite client experiences, run a profitable business, and scale on their terms.
A world where every fitness professional — from a solo PT to a multi-location studio — owns their brand, their clients, and their growth, powered by technology built specifically for them.
We're a small, focused team that believes great products come from clear values, not crowded roadmaps.
Every feature starts with a real coach problem. If it doesn't help them grow, retain, or simplify, it doesn't ship.
Powerful software shouldn't feel heavy. We sweat the details so coaches and clients feel at home from day one.
From your first paying client to your thousandth, FitBudd grows with you — same login, more leverage.
Every customer gets a real success manager — not a ticket number — to help launch fast and grow faster.
We replaced a stack of disconnected tools with a single, beautifully integrated experience for coaches and clients.
Launch a fully white-labelled iOS, Android, and web app under your own name, logo, and colors — no developers needed.
Workouts, meal plans, habits, video calls, chat, payments, and analytics — every tool a coach needs, in one place.
Multi-currency payments, automation, group classes, and team logins help you serve hundreds — even thousands — of clients.
Book a free, personalized demo with a fitness success manager. We'll walk you through your custom app, your dashboard, and a tailored growth plan for your business.
As seen in
