Launch Your White Label Fitness App

Your name on the App Store. Your logo on every screen. Get a fully branded coaching app on iOS and Android, without writing a line of code or hiring a development team.

4.6/5 stars on Capterra.
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Trusted by 10,000+ fitness pros worldwide

As seen in

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10,000+
Trainers running branded apps
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150+
Countries supported
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Weeks
From signup to App Store

Custom apps shouldn't cost six figures

Building a fitness app from scratch sounds great. Until you see the quote.

A custom-developed coaching app typically costs $50,000 to $500,000 and takes 6 to 12 months to go live. Add ongoing maintenance, security updates, and feature requests, and you're looking at a permanent dev budget you didn't sign up for.

Most coaches and gym owners don't need a custom-developed app. They need their brand on a coaching platform that already works.

That's what a white-label fitness app gives you: your name, your logo, your colors on the App Store and Google Play. All running on a platform thousands of fitness pros already trust.

Everything a coaching app needs, ready on day one

You're not just getting a branded shell. You're getting the full platform underneath it.

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Workout builder + 8,000+ exercises: AI-powered programming or build from scratch
Website page showing '24/7 FITNESS' with text about growing skills and community, featuring a woman in white workout clothes doing a squat with a resistance band.
Nutrition plans + food database: Macro-based or food-based meal plans
Website page showing '24/7 FITNESS' with text about growing skills and community, featuring a woman in white workout clothes doing a squat with a resistance band.
Client progress tracking: Photos, measurements, body stats, PR records
Website page showing '24/7 FITNESS' with text about growing skills and community, featuring a woman in white workout clothes doing a squat with a resistance band.
In-app messaging + video calls: 1:1 and group coaching, all branded
Website page showing '24/7 FITNESS' with text about growing skills and community, featuring a woman in white workout clothes doing a squat with a resistance band.
Recurring payments + subscriptions: Stripe and PayPal, no direct commission from FitBudd
Website page showing '24/7 FITNESS' with text about growing skills and community, featuring a woman in white workout clothes doing a squat with a resistance band.
Scheduling + bookings: For online sessions, in-person sessions, or hybrid
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Wearable integrations: Apple Health, Google Fit, and more
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Habit tracking + check-ins: Automated and customizable

Is FitBudd's white-label app right for you?

We'd rather you pick the right tool than regret picking us.

FitBudd fits if you:
Coach 1:1, run group programs, or run a studio or gym
Want your brand on iOS and Android without hiring developers
Need workouts, nutrition, payments, and client management in one platform
Want to launch in weeks, not months
Are comfortable using FitBudd's feature set rather than building custom features

Your brand, end to end

Every touchpoint a client sees is yours, not ours.

  • App Store + Google Play listing: Listed under your business name. Clients search for your brand.
  • App icon: Your logo on their home screen
  • App name: Your business name, not "FitBudd"
  • In-app branding: Your logo, color scheme, and theme throughout
  • Splash screen, background images, intro video: Set the tone the moment they open the app
  • Tab bar: Customize the order and labels of in-app sections
  • Push notifications: Sent under your brand, not ours

Live in 3 steps

Send us your brand

Upload your logo, pick your colors, and choose your app name. The FitBudd team handles the design configuration and the App Store + Google Play setup.

Add your content

Upload workouts, nutrition plans, and on-demand video. Use the AI workout builder to generate weeks of programming in minutes.

Launch on the App Store

Your branded app goes live on iOS and Android under your business name. Share the download link. Clients sign up, pay, and start training inside your app.

Launch My App Free

Your branded app. Live in minutes. Free to start.

10,000+ fitness pros chose the best personal training app

Join a global community of fitness entrepreneurs who’ve upgraded from spreadsheets and outdated software for personal trainers.

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FitBudd isn’t just another software for Input Fitness, it is a game-changer. It has made the onboarding process a breeze, boosting our member retention. FitBudd is super important to our business because it's key to keeping our members around for the long haul.

Gym Owner
Darren Hewitt | Input Fitness
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We looked into several different companies, but FitBudd was just better than everyone else across the board. Thanks to the platform, I was able to reach thousands of clients and I have grown my online business over 5x in just a few months.

Fitness Influencer
Ben Corliss
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I've tried different platforms, I've tried creating my own app from scratch, and through it all, it wasn't until FitBudd reached out that I really got something that was tailored to my actual training and practices!

Fitness Influencer
Jeremy Sry
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I love the app. It is very simple and adding pictures allows you to customize the feel of your individual business. The class booking feature is invaluable—I rely on it heavily to manage my sessions, ensuring everything runs smoothly for my clients. Creating an app is INCREDIBLY hard to do yourself but FitBudd takes all the tech away so you can focus on your training!

Fitness Studio Owner
Twyla Everett- Williams | Level Up Fitness
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For me, saving time is everything as someone who owns a studio, and FitBudd has really helped me manage and use my time efficiently. The support at FitBudd has been great. It's all been pretty easy to learn and get used to.

Fitness Studio Owner
Lisa LaManna | Max Fitness Coaching
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I love that FitBudd can personalize the app with my branding and logo to make it look like my very own app. My clients love the follow-along feature. All they do is press start and the app takes them through the workout move by move.

Fitness Influencer
Jani Dittman
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I chose FitBudd for my multinational personal training company with 100+ clients. Other software options were not nearly as custom, and after I reached 75 clients, they were too slow to handle the bandwidth.

Fitness Coach
Derek Nobel
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The app's easy-to-use interface and powerful features have made transitioning to online training seamless. Since I started using FitBudd, my client base has grown significantly, and the training experience for my clients has improved tremendously. 

Fitness Coach
Mike Lacombe
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I have used other platforms before, and FitBudd is the most professional. It's perfect for coaches starting, offering comprehensive features and great customer service. Great product! Highly recommended!

Fitness Coach
Kyle Higginbotham

White label vs building from scratch

Here's the honest math on which path makes sense.

White Label (FitBudd)
Custom Development
Time to launch
Weeks
6-12 months
Upfront cost
From $15/mo
$50,000-$500,000+
Ongoing maintenance
Included
$5,000-$15,000/mo dev team
Feature updates
Automatic
You pay for each one
App Store submission
Done for you
Your responsibility
Source code ownership
No
Yes
Custom feature coding
No (uses the FitBudd platform)
Yes (anything's possible)
Risk if your business pivots
Low (cancel anytime)
High (sunk cost)

Frequently Asked Questions

What is a white-label fitness app?

How is FitBudd different from a custom-developed fitness app?

How much does a white-label fitness app cost with FitBudd?

How long does it take to launch a white-label fitness app?

Will my white-label app be on the Apple App Store and Google Play?

Can I customize the features in my white-label app?

Is FitBudd a good white-label fitness app for personal trainers?

Can I use FitBudd as a white-label gym app for a fitness studio or gym?

Do my clients know it's powered by FitBudd?

Can I cancel and keep my app?