Your name on the App Store. Your logo on every screen. Get a fully branded coaching app on iOS and Android, without writing a line of code or hiring a development team.
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Building a fitness app from scratch sounds great. Until you see the quote.
A custom-developed coaching app typically costs $50,000 to $500,000 and takes 6 to 12 months to go live. Add ongoing maintenance, security updates, and feature requests, and you're looking at a permanent dev budget you didn't sign up for.
Most coaches and gym owners don't need a custom-developed app. They need their brand on a coaching platform that already works.
That's what a white-label fitness app gives you: your name, your logo, your colors on the App Store and Google Play. All running on a platform thousands of fitness pros already trust.

You're not just getting a branded shell. You're getting the full platform underneath it.








We'd rather you pick the right tool than regret picking us.
Every touchpoint a client sees is yours, not ours.

Join a global community of fitness entrepreneurs who’ve upgraded from spreadsheets and outdated software for personal trainers.
Here's the honest math on which path makes sense.
A white-label fitness app is a pre-built coaching platform that you brand as your own: your logo, your name, your colors on the App Store and Google Play. Clients see your brand, not the underlying software provider. It's the standard alternative to custom-developing an app from scratch, which costs $50,000-$500,000 and takes 6-12+ months.
FitBudd is white label, not custom development. Your branding is fully customizable: app name, icon, colors, theming, App Store listing, push notifications. The underlying features are FitBudd's (workouts, nutrition, payments, video calls, etc.) rather than custom-coded. For most coaches and studios, that's the right trade-off: launch in weeks at a fraction of the cost on a platform used by 10,000+ fitness pros. If you specifically need source code ownership or custom-coded features, you'll need custom development instead.
FitBudd plans start at $15/month. See the pricing page for full plan details. Custom-developing the same app independently costs $50,000-$500,000+ upfront plus ongoing maintenance.
Most FitBudd customers launch in weeks. The exact timeline depends on App Store and Google Play review queues, but the FitBudd team handles the setup, branding configuration, and store submissions on your behalf. Custom-developed apps typically take 6-12+ months to first launch.
Yes. Your app is listed on both the Apple App Store and Google Play Store under your business name. Clients search for your brand and download your app.
You can fully customize branding (app icon, name, logo, colors, theming, tab bar, splash screen, push notifications) and content (workouts, nutrition plans, video content, pricing plans). The core feature set of FitBudd's platform includes workouts, nutrition, video calls, payments, scheduling, and client management. If you need custom-coded features that aren't available on FitBudd's platform, white-label isn't the right fit; custom development is.
FitBudd is purpose-built for personal trainers, online coaches, gyms, and studios. It's rated 4.6/5 on Capterra and used by 10,000+ fitness pros worldwide. For personal trainers specifically, FitBudd combines branded mobile apps with AI-generated workouts, nutrition planning, and built-in payments. See the personal training app page for the full feature set.
Yes. FitBudd works for solo trainers, online coaches, studios, and full gyms. The branding, content, and pricing plans are flexible enough to fit any of these business models. For multi-location gyms with specific operational needs, book a demo to walk through the fit.
No. Your clients see only your branding: the app icon, the app name, the colors, the splash screen, and the in-app experience all carry your brand. "FitBudd" doesn't appear anywhere in the client-facing experience.
The branded app is built on FitBudd's platform, so it isn't transferable if you cancel. That's standard for any white-label SaaS. If source code ownership is important to you, custom development is the right path instead.