Subscribe To Our Blog

Business Growth
|
10
Min Read

What are People Looking for in Online Fitness Classes? A Complete List

Published on
April 22, 2025
|
Updated on
July 30, 2025
Written by
Aishwarya Mehra

Curious about what makes online fitness classes truly stand out? Discover exactly what clients value most—from flexibility and engagement to results and community.

Get INSTANT unique usernames with our FREE AI Insta Name Generator

Get STANDOUT bios with our FREE AI INSTA Bio Generator

Generate Unlimited Gym Names with our FREE AI Gym Name Generator

Never run out of GOOD lines (ever) with our FREE Caption Generator

Beat the algorithm with our FREE AI Fitness Hashtag Generator

Generate Unlimited Quotes with our FREE AI Fitness Quote Generator

Generate Unlimited Challenges with our FREE AI Fitness Challenge Generator

Are You Earning Up to Your Potential?

Most personal trainers are undervaluing their time and skills. Our Personal trainer Revenue Calculator helps you find out what you should be making, and how to get there.

No guesswork. Just real numbers.

Introduction

In recent years, online fitness has gained immense popularity as people look for convenient, affordable, and flexible ways to stay active. With busy schedules and an increased awareness of mental wellness, the demand for online fitness classes continues to grow. But what exactly are people looking for in online fitness classes? Here’s a deep dive into everything participants expect and how online fitness instructors and fitness business owners can meet those needs.

Also read: How Much to Charge for a Workout Plan

1. Convenience and Flexibility

One of the biggest reasons people choose online fitness classes is the ability to work out anytime, from anywhere. Whether it’s from their living room, office breakroom, or while traveling, this kind of flexibility is exactly what people are looking for in online training experiences.

With both live and on-demand online classes, users are no longer tied to gym hours or locations. They can work out wherever they are—no excuses.

So, what are people looking for in online fitness classes?
First, it's the convenience that matches their lifestyle.

On-Demand Classes for Busy Lives

For those juggling packed schedules, on-demand online classes are a game-changer. Whether it’s a 15-minute stretch or a 45-minute sweat session, users can choose workouts that fit into their day, not the other way around.

Here’s why online classes work so well for busy lives:

  • No need to commute or reschedule meetings
  • Work out during travel, holidays, or lunch breaks
  • Revisit previous sessions whenever needed

Even personal trainers are adjusting their approach, offering flexible online classes that clients can access on their own time. These trainers understand exactly what users are looking for in online fitness classes: freedom, flexibility, and progress at their own pace.

So when people ask, “What are people looking for in online fitness classes?”, this is it: online classes that adapt to them, not the other way around.

2. Diverse Class Options

From HIIT to Yoga

One of the top reasons people choose online fitness classes over traditional in-person classes is the incredible variety available at their fingertips. From high-intensity interval training (HIIT), bodyweight training, and strength conditioning to calming yoga sessions, users can find online fitness classes that suit their unique needs, goals, and fitness levels.

This variety keeps workouts exciting, prevents plateaus, and helps maintain motivation, especially when people can explore new fitness classes without ever leaving their home.

The best part? These online fitness options are often available as live online classes or through on-demand access, offering even more flexibility and control.

Specialized Classes

People aren't just looking for generic workouts—they’re seeking online fitness classes that speak to their lifestyle, stage of life, and preferences. That’s where specialized online classes come in.

Top-rated online fitness platforms are now offering niche options like:

  • Prenatal and postnatal workouts
  • Senior fitness classes
  • Virtual fitness classes for employees as part of corporate wellness
  • Mobility-focused sessions for injury recovery
  • Dance-inspired cardio and more

These specialized online fitness classes make it easier for users to stay consistent and feel included, especially when in-person classes don’t meet their needs or schedule.

Why Variety Matters in Online Fitness

Here’s what it boils down to: people love having choices. And when it comes to online fitness, variety = value. Whether someone is looking to build muscle, improve flexibility, lose weight, or just feel better mentally, diverse fitness classes give them the power to choose.

That’s why the most successful online fitness programs aren’t one-size-fits-all—they’re built around giving people exactly what they’re looking for in online fitness classes.

💪 Got an idea for a brand? Let's bring it to life.

88% trainers worldwide gave us 5 stars

Transform your fitness business with the power of your branded app on iOS and Android.

Try for FREE
No Login Required

3. Qualified and Engaging Instructors

Fitness Professionals Make a Difference

When it comes to online fitness classes, one of the most important factors for success is the quality of the instructor. People trust licensed instructors online classes because they know these trainers bring both expertise and certification to the table. Online fitness instructors are typically experienced fitness coaches or personal trainers who have worked with various clients and understand the science behind effective workouts.

A qualified fitness coach doesn’t just lead a class—they provide the structure, guidance, and support needed to ensure participants reach their fitness goals. Whether someone is doing high-intensity interval training (HIIT) or yoga, a qualified instructor makes all the difference in creating a safe, effective, and enjoyable workout experience.

Keeping Participants Engaged

A key reason people continue to choose online fitness classes is the ability to stay engaged throughout the session. Unlike in-person classes, where participants might zone out or lose focus, online fitness coaches have the challenge of keeping virtual attendees interested and motivated.

This is where skillful instructors shine. They know how to use different strategies to keep participants on track and excited:

  • Music: The right playlist can enhance the vibe and keep participants energized during their workout classes.
  • Pacing: A well-paced workout ensures that people stay engaged without feeling overwhelmed or bored.
  • Feedback: Offering encouragement, correcting form, and celebrating milestones are crucial for keeping the energy up, even in live classes.

A great instructor doesn’t just guide a class—they make it an experience. Fitness coaches who can connect with participants, offer motivation, and create a sense of community will build long-lasting engagement in their virtual classes.

This ability to create connections and keep participants engaged is one of the hallmarks of the best online fitness classes, ensuring that users will return for more.

The Impact of Virtual Coaching

Virtual classes are growing in popularity because they provide access to expert coaches no matter where you are. Whether you're working out at home, at a hotel while traveling, or even in your backyard, a virtual fitness class allows you to receive the same quality instruction as you would in a live class—all from the comfort of your own space.

Online fitness coaches are the ones who bring this dynamic to life, tailoring workouts to different fitness levels and ensuring that each session is interactive and responsive. From providing personalized feedback in real-time to adjusting workouts based on participants’ progress, a skilled fitness coach can truly elevate the online fitness classes experience.

4. Community and Accountability

Creating a Supportive Environment

A major component of successful online fitness classes is the sense of community they create. Unlike traditional in-person classes, where interactions might be limited to a few minutes before or after a session, online fitness classes offer opportunities for ongoing connections. Features like group chats, leaderboards, and challenges make it easy for participants to feel like they are part of a larger group working toward a common goal.

These community-building tools help create a supportive environment where members can cheer each other on, share milestones, and stay motivated. The social aspect of online fitness is powerful—it turns solitary workouts into collaborative efforts, making it easier to stay committed. Whether it's through motivational posts or peer feedback, this sense of belonging fosters long-term engagement and commitment to fitness routines.

By cultivating an environment where everyone is rooting for each other, many fitness instructors are able to establish a loyal and engaged following. This community spirit is what sets online fitness apart from other forms of exercise.

Group Classes and Fitness Challenges

Group classes online have become an effective way to engage participants, especially with the added element of accountability. When participants join classes online, they can be part of a larger group experience, even if they’re physically separated. Whether it's a live class or a recorded fitness video, participants feel connected to the instructor and fellow attendees, making them more likely to show up consistently.

One of the key tools in promoting consistency and motivation in online fitness classes is fitness challenges. Monthly fitness challenges help keep participants on track and encourage them to push beyond their limits. Whether it's a strength-building challenge or a cardio endurance test, challenges foster a sense of excitement and competition, providing clear milestones for progress tracking. These challenges also provide a platform for progress sharing, allowing members to celebrate their achievements and motivate each other.

Moreover, the availability of on-demand options allows participants to join classes at their own convenience. No matter the time zone or personal schedule, being able to fit in an effective workout without having to rearrange one’s day is a key motivator for consistent participation. This flexibility, combined with a supportive environment, helps users stay committed to their fitness journey.

Also read: Elevate Your Fitness Business with Group Classes on FitBudd

Progress Tracking and Accountability Tools

Accountability is a cornerstone of any successful fitness journey, and the best online fitness programs offer tools that help participants track their progress. Whether it's tracking calories burned, workout completion rates, or overall fitness goals, progress tracking helps participants see their improvement over time.

Some platforms integrate exercise equipment recommendations, like resistance bands, dumbbells, or yoga mats, to elevate the workout experience and make on-demand options more effective. Fitness instructors can also leverage personal training strategies that encourage progress reviews, whether through scheduled check-ins or virtual feedback. Having access to tools that track progress not only motivates participants but also helps them stay focused on their fitness routines and see real results.

By adding these accountability features, fitness businesses increase retention, ensuring clients stay motivated long-term and continue to join classes regularly.

5. Clear Progress Tracking

Measuring Fitness Goals

Users are increasingly expecting built-in tools that help them set and track their fitness goals. Apps and platforms that include progress dashboards, goal setting, and reminders create a personalized experience.

Data-Driven Results

Tracking calories, workouts completed, and even mood improvements allows users to better understand the impact of their fitness journey.

6. Easy-to-Use Online Platforms

Intuitive Design Matters

A seamless online platform or online fitness platform is essential. From simple sign-ups to smooth class navigation, users expect a polished experience.

Mobile Access

Online fitness users want access via mobile devices for workouts on the go. Many fitness apps now provide app-based workouts to cater to this.

7. Personalization

Tailored to Individual Needs

From selecting preferred instructors to curating specific types of workouts, personalization makes online fitness classes more effective and enjoyable.

My Online Fitness Experience

Many users search for my online fitness journey or options that let them customize classes and build their own fitness path.

8. Live Stream and Real-Time Interaction

Live Classes Bring Energy

For some, live classes provide a sense of urgency and commitment similar to in-person sessions. It also allows for real-time corrections and motivation.

How to Live Stream Fitness Classes

Instructors looking to tap into this demand should learn how to live stream fitness classes effectively, investing in proper lighting, microphones, and engaging formats.

Livestream Fitness Classes vs. Recorded

While livestream fitness classes offer real-time interaction, many users enjoy the flexibility of on-demand classes. Offering both ensures maximum reach.

9. Cost-Effectiveness and Free Trials

Free Classes Build Trust

Before committing, users often look for free classes or a free trial period to experience the value firsthand.

Affordable Pricing Models

Cost is a huge factor. Providing competitive pricing, bundles, or pay-as-you-go models can help convert interest into loyal personal training clients.

10. Professional Production Quality

Quality Trainers Deserve Quality Video

People want online workouts that feel professional. Crisp video, great sound, and good lighting reflect the trainer’s commitment and attract more clients.

Invest in Gym Equipment for Demos

Having a few essential pieces of gym equipment—like resistance bands, dumbbells, or a yoga mat—makes instruction clearer and more relatable.

11. Structured and Progressive Programming

Keep Fitness Classes Organized

People don’t want random workouts—they want structured plans. Whether it’s a 4-week strength course or a 30-day fat-burner program, progression matters.

Online Courses Build Loyalty

Treating programs like online courses with clear start and end points helps users stay consistent and see results.

12. Expert-Led and Results-Driven

Choosing Online Fitness Classes Wisely

People research thoroughly before joining. Reviews, testimonials, and proven results help users decide which are the best online fitness classes.

Do Fitness Classes Work?

Search queries like do fitness classes work show that people are skeptical. Showcasing transformation stories and consistent results eases doubts.

13. Business Growth Opportunities for Instructors

Online Fitness Business Potential

For fitness coaches and fitness instructors, running an online fitness business offers scalable revenue and broader reach compared to in-person training.

Online Coaching and Hybrid Models

Some instructors combine online coaching with in-person offerings to retain local clients while expanding globally.

14. Trends and Innovation in the Fitness Industry

Follow Fitness Trends

From virtual workouts to wearable tech integration, staying on top of fitness trends is key for anyone involved in the fitness industry.

Also read: Fitness Industry Statistics: Growth and Trends for 2024

Virtual Fitness Classes for Employees

Corporate wellness is a booming market. Offering virtual fitness classes for employees provides a new revenue stream and greater exposure.

15. Building Long-Term Relationships

Retention Over Acquisition

Loyalty programs, regular communication, and ongoing support help turn users into advocates.

Community-First Approach

Instructors who focus on building a tribe, not just a client base, will thrive in the long run.

Conclusion

Online fitness classes offer more than just convenience—they deliver community, flexibility, personalization, and expert guidance. As people continue searching for the best online fitness classes, those who understand what users are looking for in online fitness classes will be the ones who stand out. Whether you’re a user exploring your fitness journey or a trainer building your online fitness business, this landscape holds immense potential.

The future of online fitness is bright, and with the right tools, content, and community, anyone can thrive on their own terms.

Also read: 

How to Become an Online Personal Trainer: 9 Simple Steps

How Much to Charge for Online Personal Training in 2025

How to Transition from Gym Training to Online Coaching: A Complete Step-by-Step Guide

Meet the author

Aishwarya Mehra

With a passion for digital strategy and a keen eye for engagement, Aishwarya Mehra is your partner in turning clicks into clients and likes into loyal followers.

FAQs section

Frequently Asked Questions

Content Marketer & Strategist

Yangzey Sherpa leads content strategy at FitBudd, overseeing content planning and execution across fitness-focused digital channels. With over five years of experience in SEO and content, she works closely with the fitness industry to ensure content aligns with the needs of coaches, trainers, and gym owners. Her role keeps her deeply connected to fitness business workflows, coaching models, and how professionals use digital platforms to grow.

Yangzey Sherpa

Content Strategist & Marketer

Apra Pathak has worked closely within the fitness niche for several years, supporting personal trainers and fitness coaches through content and digital marketing initiatives. Her experience centers on understanding how fitness professionals build visibility, communicate value, and engage clients online. Through sustained involvement with fitness-focused platforms and audiences, she has developed a strong understanding of the digital needs and growth challenges faced by modern fitness businesses.

Apra Pathak

Digital Marketing Specialist

Aishwarya Mehra has been actively involved in fitness-focused digital marketing, working closely with brands and platforms that serve coaches, trainers, and fitness businesses. Her experience spans engagement-driven strategies designed specifically for fitness audiences. Through ongoing exposure to fitness campaigns and communities, she remains closely aligned with how fitness professionals attract, convert, and retain clients in digital environments.

Aishwarya Mehra

Content Contributor

Suchandra Das has contributed content within the fitness niche, working on resources designed for coaches, trainers, and fitness business owners. Her experience involves supporting fitness-related topics with clear, structured, and accessible content. Through consistent involvement with fitness-focused platforms, she has developed familiarity with coaching workflows, client communication, and the informational needs of fitness professionals.

Suchandra Das

Brand Author

FitBudd is a fitness technology platform built exclusively for coaches, personal trainers, gym owners, and fitness professionals. The platform supports fitness businesses through branded apps, white-labeled solutions, and websites designed around real coaching and training workflows. FitBudd works closely with the global fitness community, maintaining deep, ongoing involvement in the fitness industry.

FitBudd

Content Contributor

Ankit Uniyal has worked extensively with fitness-focused content, supporting platforms that cater to personal trainers, gym owners, and fitness professionals. His experience includes optimizing and structuring content around fitness-related search behavior and user intent. Through continued involvement in the fitness niche, he has gained a strong understanding of how trainers and coaches build discoverability and authority online.

Ankit Uniyal

CEO, FitBudd

Saumya Mittal is the Co-Founder and CEO of FitBudd. Since 2021, she has been actively engaged in the fitness technology sector, collaborating with global fitness companies to foster digital growth and scalable operations. With over a decade of experience leading high-impact projects in engineering and operations, Saumya has a strong background in developing reliable and scalable systems. Through FitBudd, she is dedicated to addressing the evolving needs of fitness professionals worldwide.

Saumya Mittal

Marketing Lead

Kinshuk Snehi has been closely involved in the fitness space for over four years. Through his work at FitBudd, he has contributed to shaping how fitness professionals build their online presence, attract clients, and scale sustainable coaching businesses. Deeply interested in the intersection of fitness, technology, and growth, Kinshuk brings a hands-on understanding of the challenges faced by modern trainers. His passion lies in building systems and strategies that support long-term consistency, both in fitness journeys and business growth.

Kinshuk Snehi

Product Manager

Kanika Verma has been closely involved in building solutions for the fitness industry, working with platforms used by coaches and trainers globally. Her experience includes direct exposure to fitness coaching workflows and operational needs. Through sustained involvement in fitness-focused product development, she has developed a strong understanding of how fitness professionals manage clients, programs, and daily operations.

Kanika Verma

Graphic Designer

Tanya Sharma has worked on branding initiatives within the fitness niche, supporting fitness platforms and businesses with visual identity design. Her experience includes creating brand systems used by coaches, trainers, and fitness-focused products. Through ongoing involvement in fitness-related design projects, she remains closely connected to how fitness brands communicate trust and professionalism.

Tanya Sharma

Graphic Designer

Niharika Sonavane has contributed to visual design projects within the fitness industry, supporting platforms and brands serving fitness professionals. Her experience spans creating digital assets used across fitness apps, websites, and marketing materials. Through continued work in the fitness niche, she remains closely aligned with the visual communication needs of coaches and fitness businesses.

Niharika Sonavane

Performance Marketing Specialist

Elesh Patel has worked extensively on marketing initiatives within the fitness niche, managing paid campaigns for fitness-focused products and services. His experience includes supporting platforms that target personal trainers, gym owners, and fitness creators. Through long-term involvement in fitness marketing, he remains closely connected to how fitness professionals discover and adopt digital tools.

Elesh Patel

Sources

Ultimate Marketing Guide for Fitness Trainers

Boost your business growth with these tried and tested marketing strategies. Free for you to download.

Download Now

Templates

These functional templates have the power to make any fitness trainer's life easier.

Expertise by
Sarah Smith
Head of Accounts & Finance

How do you simplify complex operations for a growing team? Beam provided the tools to streamline everything effortlessly.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Connect with us on Instagram

@fitbudd.app