Most white-label fitness app pricing pages show you a starting number that has very little to do with what you'll actually pay. The global fitness app market is growing at a 13.40% CAGR through 2033, and the platforms competing for that growth have become experts at advertising low entry prices while burying the real cost in branding fees, add-on modules, and payment processing fees. According to Assistant Coach's 2026 pricing analysis, TrueCoach charges 5% on every client payment, meaning a trainer with 30 clients paying $200/month loses $3,600/year in payment fees, not counting the subscription.
The white-label fitness app cost question has three layers that most coaches don't examine before signing up: the subscription fee, the branding cost (setup fee, monthly premium, or both), and the ongoing payment processing cut. This guide strips back all three layers and shows you what you actually pay across six leading platforms for 10, 20, and 50 clients.
For context on how these platforms compare beyond pricing, see our full white-label fitness app guide and the best Trainerize alternatives.
Also Watch
The Three Layers of White Label Fitness App Cost
Before comparing platforms, here's what branded coaching app pricing actually consists of:
- Layer 1 | Subscription fee: the base monthly cost to use the platform, usually per-client-tier or flat-rate
- Layer 2 | Branding cost: the fee to put your name and logo on the client-facing app, either a one-time setup fee, a recurring monthly add-on, or bundled into the plan
- Layer 3 | Payment processing fee: what the platform takes from every client payment, most charge 2.9–3.5% (Stripe standard), some charge an additional platform cut on top
- Most white-label fitness app pricing comparisons show only Layer 1. The real decision requires all three.
Platform-by-Platform: White Label Fitness App Pricing in 2026
1. ABC Trainerize
Trainerize's entry plan (Grow) is $9/month for 2 clients. Usable plans for active coaches start at $23/month (Pro 5, up to 5 clients), scaling to $79/month (30 clients) and $275/month (200 clients). Branding is a $169 one-time setup fee for Pro plans , there is no ongoing monthly branding fee on top of that. Advanced nutrition coaching costs $20/month on lower Pro tiers ($45/month on Pro 30 and above). The Studio Plus plan at $248/month includes up to 500 clients with all add-ons bundled , branded app, nutrition, video, and payments included.
App publication requires Apple and Google developer accounts. Apple charges $99/year for App Store submissions.
2. TrueCoach
TrueCoach's Standard plan covers up to 20 clients for $57.99/month (annual billing). The Pro plan covers up to 50 clients for $136.99/month. Custom branding (logo and colours inside the TrueCoach app) is included on Standard and Pro plans , this is in-app theming, not a separately published App Store listing under your name. Payment processing is via Stripe at standard rates. TrueCoach's pricing FAQ states no additional platform fees beyond the subscription.
No independently published App Store listing is available at any TrueCoach tier.
3. My PT Hub
My PT Hub's Premium plan is $59/month (monthly billing) for unlimited clients. Custom branding within the app (logo, icon, colors) is a $95 one-time fee available on all plans. A full white-label App Store listing, your app published under your business name, is a $145/month add-on on the Premium plan, bringing the total to $204/month. The new Ultimate plan at $215/month includes all add-ons: custom-branded app, white-label listing, Check-Ins AI, and Zapier integration.
4. Everfit
Everfit is free for 5 clients, then per-client scaling: $19/month (5 clients), $29/month (10 clients), $49/month (20 clients), $95/month (50 clients). Meal plans add $39/month. Automation (Autoflow) adds $29/month for the first 30 clients. Payments add $9/month. Custom branding (in-app logo and colours) is included on Pro and Studio plans. A fully published white-label App Store listing is Enterprise-only at a custom quote. Total for 20 clients with nutrition and automation: approximately $117/month.
5. PT Distinction
PT Distinction's Basic plan is $19.90/month (3 clients, +$6/client). Pro is $59.90/month (25 clients, +$2.40/client) and includes custom-branded iOS and Android apps within the shared PT Distinction container , not an independently published App Store listing. Master is $89.90/month for 50 clients. Strong automation depth at the Pro tier. Best for coaches managing 15–25 clients who prioritise workflow over an independently published branded app.
6. FitBudd
FitBudd's plans start at $15/month (Starter) for 2 clients, then $4/client/month beyond that. The Pro plan is $79/month for 20 clients, then $2/client/month above that, and includes a branded website, workout delivery, nutrition plans, habit tracking, progress tracking, AI tools, video calling, and direct client payments via Stripe and PayPal at zero platform commission; coaches pay only the processor's standard fee. A custom-branded iOS and Android app published under your business name in the App Store is available on the Super Pro plan at $149/month plus a $75 one-time setup fee.
The bundled model means cost per client decreases as you scale: at 20 clients ($79/month): $3.95/client; at 50 clients ($79 + $60 extra = $139/month): $2.78/client. The included features, nutrition, automation, website, and AI eliminate the add-ons that inflate Trainerize and My PT Hub's real cost above their advertised subscription price.
White Label Fitness App Pricing Comparison: True Total Cost
True cost at each client volume, including branding and nutrition where applicable. Payment processing fees (Stripe standard ~2.9%) apply on all platforms and are not included in these figures as they are a processor fee, not a platform fee.
each platform before making purchasing decisions.
Budget-Friendly White Label Fitness Solutions: What to Choose at Each Stage
Match your white-label fitness app cost to your current stage:
- Just starting (1–5 clients): Everfit free tier 5 clients, workout delivery, habit coaching, no cost to launch. Add Stripe for payments.
- Growing (10–20 clients): FitBudd Pro ($79/month) includes nutrition, website, zero-commission billing, and AI tools. Better total value than Trainerize or TrueCoach at this volume.
- Scaling (20–50 clients): FitBudd or My PT Hub. FitBudd wins on features bundled per dollar; My PT Hub wins on flat-rate, unlimited-client pricing if you want to avoid per-client fees altogether.
- Enterprise / multi-coach studios: Mindbody, WellnessLiving, or ABC Fitness are designed for front-desk operations, not solo coaching, but purpose-built for scale.
For a full comparison of white-label app options, see FitBudd's white-label fitness app custom solutions, and to check effectiveness, check the pricing.
Tools to Sell Workout Bundles and Memberships: What Your Platform Should Support
A white-label fitness platform built for recurring revenue needs to support:
- Subscription billing: Recurring monthly charges with automatic renewal; essential for coaching retainer pricing, while billing inside an app supports more predictable revenue streams, and subscription-based apps often see a 30% higher engagement rate
- One-time programme sales: Sell digital training programmes, course bundles, or on-demand video libraries at a fixed price
- Tiered membership pricing: Offer different access levels (basic, standard, premium) with different content and coaching touchpoints
- Group coaching enrolment: Take payment for group programmes or challenges with a set start date and defined cohort
- Zero-commission payment processing: Every additional platform percentage cut directly reduces your margin on every product sold
FitBudd's zero platform commission means coaches keep 100% of programme and membership revenue, paying only the processor's standard fee. This matters most for coaches selling high-volume subscriptions or digital products at scale.
Get the Full Picture Before You Commit
The right white-label fitness app for your business depends on your current client volume, whether you need a published branded app or just custom theming, and how your total cost changes as you scale. The platforms that look cheapest at entry often cost the most at 30–50 clients when add-ons, branding fees, and payment processing cuts are factored in.
Gym business mentor Chris Cooper, founder of Two-Brain Business, puts the discipline simply: a coach should stay "absolutely aware of what's happening in that gym and looking at the numbers." Applied to software, that means pricing your stack at your real client volume, not the headline rate.
FitBudd's Pro plan at $79/month bundles the features most coaches pay separately for elsewhere, a branded website, nutrition, AI tools, automation, and zero-commission payments with a custom branded iOS and Android app available on request. That mobile-first setup also makes room for a push notification strategy, which can increase engagement rates by around 20% and matters for recurring products.
Start your 30-day free trial, no credit card required, or book a demo to get a personalised cost comparison for your roster size.
.avif)
.avif)
